Tillys Non-Licensed
For Tillys’ non-licensed graphic program, I designed original artwork across men’s, women’s, boys, girls, tees, long sleeves, baby tees, tank tops, hoodies, and crewnecks. The program began primarily with tees, but as the designs gained traction, successful styles expanded into youth categories, fleece, and additional apparel silhouettes.
When I started, in-house graphics accounted for little to none of the weekly sales in the category. Over time, the program grew into the majority of weekly sales, eventually surpassing 80% of category performance while continuing to increase revenue and profitability year over year. This work helped turn original in-house graphics into a multimillion-dollar business channel for Tillys.
NON-LICENSED
MAUI RELIEF
COLLECTION
Maui Collection designed for those affected by the wildfires. I was abled to get these designed, approved and printed on the POD machines almost instantly and Tillys donated 100% of net profits to the Red Cross fund. This collection exceeded previous sell-through for graphic tees.
NON-LICENSED
BIRTH FLOWER
COLLECTION
The Women’s Birth Flower Collection began with a single poppy tee that became a top seller. I suggested expanding it into a birth flower series for all twelve months, opening the collection to a wider audience and more sales opportunities.
It became our first successful internally developed non-licensed POD collection.
NON-LICENSED
WOMEN'S
GRAPHICS
Women’s graphics spanning florals, resort-inspired artwork, and trend-driven seasonal styles. Designs were developed with both a collection mindset and a fast, trend-driven approach, balancing cohesive assortments with speed-to-market opportunities.
Many styles became top sellers and graduated from POD into stores and larger retail opportunities.
NON-LICENSED
MEN'S
GRAPHICS
Men’s graphics designed to balance Tillys’ core surf and skate identity with more fashion-forward lifestyle trends. I created a range of graphics across resort, coastal, streetwear, and darker trend-driven themes while keeping the artwork commercial and wearable.
Many styles became top sellers on ecommerce and were later moved into the broader Tillys chain.
