Tillys Licensed
For Tillys’ licensed graphic program, I created apparel artwork across a wide range of entertainment, character, automotive, music, art, and lifestyle properties. Each project required balancing licensor guidelines, approved assets, trend direction, customer fit, and production requirements while still creating graphics that felt fresh and retail-ready.
My role included concept development, design, revisions, approval submissions, portal uploads, and final print file preparation. These licensed programs were built across multiple blank categories, including tees, fleece, youth apparel, long sleeves, tanks, baby tees, and accessories, helping expand the POD business with recognizable brands and commercially successful designs.
LICENSED
PEANUTS
Peanuts became one of the strongest licensed programs within the Tillys POD business, driving consistent sales across multiple blank categories. I created seasonal graphics, trend-driven concepts, and quick-turn one-off designs while managing approvals, revisions, and production-ready print files.
As the highest-volume license in the POD program, Peanuts proved how licensed artwork could move quickly, perform commercially, and scale across tees, fleece, youth, and accessories.
NON-LICENSED
SHELBY
Shelby became one of the strongest licensed programs within Tillys POD, growing into the second highest-selling license in the business. The Shelby American Muscle tee became the top-selling POD graphic for years and continues to perform as a consistent seller.
My role included designing the artwork, communicating with the licensor, submitting approvals, making revisions, and preparing final production-ready files for print.
NON-LICENSED
MOLSON COORS
The Molson Coors program became a successful licensed category within Tillys POD, including Coors Banquet, Coors Light and Miller High Life. I created graphics that translated iconic beverage branding into wearable apparel, balancing vintage inspiration, trend direction and licensor requirements.
Several styles performed strongly through ecommerce and were later expanded into stores and broader Tillys chain opportunities.
LICENSED
SONY ENTERTAINMAINT
Sony Entertainment included licensed graphics for Boyz n the Hood, Breaking Bad, Cobra Kai, Talladega Nights, Step Brothers, and Superbad. I created retail-ready apparel artwork that stayed true to each property’s brand guidelines, tone, and approved assets while fitting the Tillys customer.
My role included design, licensor communication, approval portal submissions, revisions, and final production-ready file setup.
